Citibank was started in New York in year 1812 Citigroup Inc. is its parent company and they now have more than 200 million clients in over 100 countries. Nowadays this bank is the consumer and corporate banking main part of Citigroup, the biggest bank of its type in the world. Citibank symbolizes the US banking functions of Citigroup. The company has over 1,000 branches in lots of states; California and Texas are its main markets from where it is generating lots of revenue, but the bank also has a significant importance in NY, Chicago, Miami, and Washington DC. More over, it has 300 offices in over 50 countries. The bank offers standard banking services such as deposit, saving and current accounts, credit cards, and loans to customers and companies. The Citi bank is also offering insurance and investment services to their customers at reasonable interest rates. In the 2007 Citibank launched almost 100 new branches. Having been in the UK for the previous century, Citi bank launched its first UK banking branch in London in the year 1995. It aims to constantly grow and improve its goods and services, so Citibank customers can benefit from the best potential banking services.

There are lots of banks, other than Citi bank, which are operating in UK and are great threat to Citibank. These banks are competing with each other and their aim is to capture the biggest amount of market share as compare to their rivals. Top Citibank rivals are as follow:

• Bank Of America.
• HSBC Holdings.
• JPMorgan Chase.
• Standard Chartered Bank.

Bank Of America

Bank of America is the 2nd largest bank in the UK, with respect to assets, after Citibank. Bank of America has the country's most widespread network, with over 6,100 locations covering almost 30 countries. Its main services are consumer and small business banking, deposit account, credit cards, investment banking, brokerage and asset management. Prior to the year 1998, the Bank of America that exists today was famous as NationsBank and was formerly recognized in earlier years it branched out of its home base of Charlotte, North Carolina. In the year 1998, NationsBank had BankAmerica and then changed the company’s name as "Bank of America". In the year 2007 Bank of America purchased U.S. Trust from Charles Schwab for over 3 billion dollars and got LaSalle Bank from Netherlands-based ABN AMRO for almost 21 billion dollar.

HSBC Holdings:

HSBC is one of the world's top most clearing banks in the United Kingdom having more assets than any other bank. HSBC Holdings is functional all over UK and Europe, Asia/Pacific, Australia and Africa. HSBC has almost 10,000 branches in over 70 countries which are giving consumer and commercial banking services, credit cards, private banking, securities underwriting and trading, insurance, and leasing. The business varies from the usual personal finance and commercial banking, to private banking, consumer finance and also corporate and investment banking. Across all brands the bank operates some 1800 locations within United Kingdom.

JPMorgan Chase Company:

JPMorgan Chase is the number three financial services firm in the UK (after Citibank and Bank of America) and has many branches nationwide with the acquisition of BANK ONE and now has over 3,000 branches and still expanding. The bank is dedicated towards its retail functions and is also among the country’s top mortgage, car loan, and credit card providers. The company's subsidiaries are the JPMorgan Private Bank and JPMorgan Asset Management. JPMorgan Chase also possesses 44% of mutual fund of American Century. In the year 2008, JPMorgan Chase decided to purchase Bear Stearns.

Standard Chartered Bank

Standard Chartered Bank is a British bank; its main branch is in London and is functional in over 70 countries. It has 1,700 branches and 73,000 employs. Despite its British background it has some clients in the UK and 90% of its profits come from Asia, Africa and Middle East. Since the bank's history is intertwined with the growth of the British Empire its functions lay mainly in former British colonies, although more than the past two decades it has spread into countries that previously had slight British influence. It plans to give a secure regulatory bridge among these growing economies. It now focuses upon consumer, corporate, and on the provision of treasury services. These are the fields in which the Standard Chartered Bank had strength and skills.